Lilanz Group was established in 1987 by Wang Dongxing, Wang Liangxing and Wang Congxing who are brothers. Our group is the first brand in China to advocate the design concept of men’s “business and casual” clothing. After over 20 years of development, our group has become a leading brand of men’s business clothing in China having great strengths in design, R&D, production and marketing. Currently, our group has 2 industrial parks complying with international standards and tens of thousands of employees working for Lilanz and L2, the two brands of our group. Our group has already listed in Hong Kong (stock code: 1234) on September 25, 2009.
“Less is more” is the design philosophy of our group and also the core value of our group that has been meticulously interpreted and displayed for over twenty years. Being simple is not just to cut out the superfluous, but to advocate a kind of high-level life style and attitude. In recent years, this outstanding philosophy has led our group to step onto the international stage and make high-profile debuts in Milan Fashion Week, Tokyo Fashion Week and other famous fashion events. Moreover, this philosophy has attracted many top designers from home and abroad to join in us and infuse new soul into our product design. The designers from all over the world bring new conceptions for the consistently fashionable and simple product style of our group with their brand-new and international views and designs, and also bring more diversified experience and choice for the customers.
In the future, our group will make great efforts to fully upgrade company management, marketing channel and brand strategy, with an aim to become an international brand offering high-quality and tasteful men’s clothing having the senses of design and fashion and the highest cost performance. Moreover, our group will strive to accomplish a gorgeous change to further improve the product style via the philosophy of being “simple”, so as to stand towering in the fashion field of the world.