Brand History
2025
Led the formulation of 2 group standards for water-repellent down.
Launch of LILANZ LESS IS MORE [From Stone to Structure] Designer Collaboration Series.
LILANZ opened 4 stores abroad.
Munsingwear opened 6 new stores.
2024
Achieved a new milestone for “Multi-brand and Internationalization”.
Developed the new brand MUNSINGWEAR in China.
Launched the plan for operation of LILANZ product lines in Southeast Asia.
2023
Further clarified LILANZ’s strategic positioning as “Minimalist Men’s Wear”.
Officially announced the launch of a new brand LOGO.
Once again became a partner of Mango TV’s hit variety show Call Me by Fire III
LILANZ’s competitive product lines “Wash-resistant Series” and “Water-repellent Down” received positive feedback from the market.
Xu Kai was appointed as the brand ambassador for LILANZ LESS IS MORE.
2022
Joined hands with Shanghai Adream Foundation to launch the “LILANZ Aesthetic Education Public Welfare Program (2022–2027)”.
Unveiled LILANZ’s brand digital human.
LILANZ worked with Chinese National Geography to launch the campaign “Seeing the Beauties of China”, calling on thousands of photographers to submit works on China’s magnificent landscapes. Meanwhile, a co-branded collection of limited edition was developed, integrating “New Business Aesthetics” with China’s vast mountains and rivers.
2021
Expanded entertainment marketing and became the designated partner for Call Me by Fire and This is Trend.
The LILANZ LESS IS MORE collection, themed on Quanzhou (the City of Light), made its debut at Shanghai Fashion Week.
2020
Officially announced Han Han as the new brand ambassador.
2019
Signing contracts with IP holders in animation, film, art and other fields, inaugurating the first year of marketing co-branded products under the umbrella of IP collaboration
2018
Featured on CCTV's program "The Growing of the Great Brand".
2017
30th anniversary of LILANZ.
2016
Launching the Light Business LESS IS MORE series.
2015
Mr. Chen Daoming's “Journey of Minimalism in Northern Europe".
2014
The 5th anniversary of the company’s being listed in Hong Kong Stock Exchange.
2013
Listed Clothing Company in China with the Best Growth Prospects.
2012
Debuting the "Meditation 2012” Beijing Fashion Week.
2011
The brand new Fashion Office Building.
2010
Beijing Fashion Week
2009
Successfully landing on the Hong Kong Stock Exchange on September 25th, marking our official entry into the international capital market.
2008
Tokyo Fashion Week
2007
Welcoming Mr. Ji Wenbo as the full-time Chief Designer.
2006
LILANZ (Xiamen) established.
2005
Establishing LILANZ China.
2004
Initiating advertising marketing during CCTV's Olympic coverage
2002
Extending an invitation to Mr. Chen Daoming to become our brand spokesperson.
2001
Inviting Mr. Ji Wenbo as the design consultant for LILANZ.
2000
Pioneering the concept of "business casual".
1999
"LILANZ Casual"
1998
Regular & Medium
1995
Establishing LILANZ (Fujian) Fashion Limited Company.
1992
The "LILANZ Suit" earning the distinction of a Prominent Brand Product in Fujian Province.
1990
Registering the "LILANZ" trademark.
1987
Starting operations in men's clothing manufacturing and wholesale distribution.
2025
Led the formulation of 2 group standards for water-repellent down.
Launch of LILANZ LESS IS MORE [From Stone to Structure] Designer Collaboration Series.
LILANZ opened 4 stores abroad.
Munsingwear opened 6 new stores.
2024
Achieved a new milestone for “Multi-brand and Internationalization”.
Developed the new brand MUNSINGWEAR in China.
Launched the plan for operation of LILANZ product lines in Southeast Asia.
2023
Further clarified LILANZ’s strategic positioning as “Minimalist Men’s Wear”.
Officially announced the launch of a new brand LOGO.
Once again became a partner of Mango TV’s hit variety show Call Me by Fire III
LILANZ’s competitive product lines “Wash-resistant Series” and “Water-repellent Down” received positive feedback from the market.
Xu Kai was appointed as the brand ambassador for LILANZ LESS IS MORE.
2022
Joined hands with Shanghai Adream Foundation to launch the “LILANZ Aesthetic Education Public Welfare Program (2022–2027)”.
Unveiled LILANZ’s brand digital human.
LILANZ worked with Chinese National Geography to launch the campaign “Seeing the Beauties of China”, calling on thousands of photographers to submit works on China’s magnificent landscapes. Meanwhile, a co-branded collection of limited edition was developed, integrating “New Business Aesthetics” with China’s vast mountains and rivers.
2021
Expanded entertainment marketing and became the designated partner for Call Me by Fire and This is Trend.
The LILANZ LESS IS MORE collection, themed on Quanzhou (the City of Light), made its debut at Shanghai Fashion Week.
2020
Officially announced Han Han as the new brand ambassador.
2019
Signing contracts with IP holders in animation, film, art and other fields, inaugurating the first year of marketing co-branded products under the umbrella of IP collaboration
2018
Featured on CCTV's program "The Growing of the Great Brand".
2017
30th anniversary of LILANZ.
2016
Launching the Light Business LESS IS MORE series.
2015
Mr. Chen Daoming's “Journey of Minimalism in Northern Europe".
2014
The 5th anniversary of the company’s being listed in Hong Kong Stock Exchange.
2013
Listed Clothing Company in China with the Best Growth Prospects.
2012
Debuting the "Meditation 2012” Beijing Fashion Week.
2011
The brand new Fashion Office Building.
2010
Beijing Fashion Week
2009
Successfully landing on the Hong Kong Stock Exchange on September 25th, marking our official entry into the international capital market.
2008
Tokyo Fashion Week
2007
Welcoming Mr. Ji Wenbo as the full-time Chief Designer.
2006
LILANZ (Xiamen) established.
2005
Establishing LILANZ China.
2004
Initiating advertising marketing during CCTV's Olympic coverage
2002
Extending an invitation to Mr. Chen Daoming to become our brand spokesperson.
2001
Inviting Mr. Ji Wenbo as the design consultant for LILANZ.
2000
Pioneering the concept of "business casual".
1999
"LILANZ Casual"
1998
Regular & Medium
1995
Establishing LILANZ (Fujian) Fashion Limited Company.
1992
The "LILANZ Suit" earning the distinction of a Prominent Brand Product in Fujian Province.
1990
Registering the "LILANZ" trademark.
1987
Starting operations in men's clothing manufacturing and wholesale distribution.
Prev
Prev
2025
Led the formulation of 2 group standards for water-repellent down.
Launch of LILANZ LESS IS MORE [From Stone to Structure] Designer Collaboration Series.
LILANZ opened 4 stores abroad.
Munsingwear opened 6 new stores.
2024
Achieved a new milestone for “Multi-brand and Internationalization”.
Developed the new brand MUNSINGWEAR in China.
Launched the plan for operation of LILANZ product lines in Southeast Asia.
2023
Further clarified LILANZ’s strategic positioning as “Minimalist Men’s Wear”.
Officially announced the launch of a new brand LOGO.
Once again became a partner of Mango TV’s hit variety show Call Me by Fire III
LILANZ’s competitive product lines “Wash-resistant Series” and “Water-repellent Down” received positive feedback from the market.
Xu Kai was appointed as the brand ambassador for LILANZ LESS IS MORE.
2022
Joined hands with Shanghai Adream Foundation to launch the “LILANZ Aesthetic Education Public Welfare Program (2022–2027)”.
Unveiled LILANZ’s brand digital human.
LILANZ worked with Chinese National Geography to launch the campaign “Seeing the Beauties of China”, calling on thousands of photographers to submit works on China’s magnificent landscapes. Meanwhile, a co-branded collection of limited edition was developed, integrating “New Business Aesthetics” with China’s vast mountains and rivers.
2021
Expanded entertainment marketing and became the designated partner for Call Me by Fire and This is Trend.
The LILANZ LESS IS MORE collection, themed on Quanzhou (the City of Light), made its debut at Shanghai Fashion Week.
2020
Officially announced Han Han as the new brand ambassador.
2019
Signing contracts with IP holders in animation, film, art and other fields, inaugurating the first year of marketing co-branded products under the umbrella of IP collaboration
2018
Featured on CCTV's program "The Growing of the Great Brand".
2017
30th anniversary of LILANZ.
2016
Launching the Light Business LESS IS MORE series.
2015
Mr. Chen Daoming's “Journey of Minimalism in Northern Europe".
2014
The 5th anniversary of the company’s being listed in Hong Kong Stock Exchange.
2013
Listed Clothing Company in China with the Best Growth Prospects.
2012
Debuting the "Meditation 2012” Beijing Fashion Week.
2011
The brand new Fashion Office Building.
2010
Beijing Fashion Week
2009
Successfully landing on the Hong Kong Stock Exchange on September 25th, marking our official entry into the international capital market.
2008
Tokyo Fashion Week
2007
Welcoming Mr. Ji Wenbo as the full-time Chief Designer.
2006
LILANZ (Xiamen) established.
2005
Establishing LILANZ China.
2004
Initiating advertising marketing during CCTV's Olympic coverage
2002
Extending an invitation to Mr. Chen Daoming to become our brand spokesperson.
2001
Inviting Mr. Ji Wenbo as the design consultant for LILANZ.
2000
Pioneering the concept of "business casual".
1999
"LILANZ Casual"
1998
Regular & Medium
1995
Establishing LILANZ (Fujian) Fashion Limited Company.
1992
The "LILANZ Suit" earning the distinction of a Prominent Brand Product in Fujian Province.
1990
Registering the "LILANZ" trademark.
1987
Starting operations in men's clothing manufacturing and wholesale distribution.
2025
Led the formulation of 2 group standards for water-repellent down.
Launch of LILANZ LESS IS MORE [From Stone to Structure] Designer Collaboration Series.
LILANZ opened 4 stores abroad.
Munsingwear opened 6 new stores.
2024
Achieved a new milestone for “Multi-brand and Internationalization”.
Developed the new brand MUNSINGWEAR in China.
Launched the plan for operation of LILANZ product lines in Southeast Asia.
2023
Further clarified LILANZ’s strategic positioning as “Minimalist Men’s Wear”.
Officially announced the launch of a new brand LOGO.
Once again became a partner of Mango TV’s hit variety show Call Me by Fire III
LILANZ’s competitive product lines “Wash-resistant Series” and “Water-repellent Down” received positive feedback from the market.
Xu Kai was appointed as the brand ambassador for LILANZ LESS IS MORE.
2022
Joined hands with Shanghai Adream Foundation to launch the “LILANZ Aesthetic Education Public Welfare Program (2022–2027)”.
Unveiled LILANZ’s brand digital human.
LILANZ worked with Chinese National Geography to launch the campaign “Seeing the Beauties of China”, calling on thousands of photographers to submit works on China’s magnificent landscapes. Meanwhile, a co-branded collection of limited edition was developed, integrating “New Business Aesthetics” with China’s vast mountains and rivers.
2021
Expanded entertainment marketing and became the designated partner for Call Me by Fire and This is Trend.
The LILANZ LESS IS MORE collection, themed on Quanzhou (the City of Light), made its debut at Shanghai Fashion Week.
2020
Officially announced Han Han as the new brand ambassador.
2019
Signing contracts with IP holders in animation, film, art and other fields, inaugurating the first year of marketing co-branded products under the umbrella of IP collaboration
2018
Featured on CCTV's program "The Growing of the Great Brand".
2017
30th anniversary of LILANZ.
2016
Launching the Light Business LESS IS MORE series.
2015
Mr. Chen Daoming's “Journey of Minimalism in Northern Europe".
2014
The 5th anniversary of the company’s being listed in Hong Kong Stock Exchange.
2013
Listed Clothing Company in China with the Best Growth Prospects.
2012
Debuting the "Meditation 2012” Beijing Fashion Week.
2011
The brand new Fashion Office Building.
2010
Beijing Fashion Week
2009
Successfully landing on the Hong Kong Stock Exchange on September 25th, marking our official entry into the international capital market.
2008
Tokyo Fashion Week
2007
Welcoming Mr. Ji Wenbo as the full-time Chief Designer.
2006
LILANZ (Xiamen) established.
2005
Establishing LILANZ China.
2004
Initiating advertising marketing during CCTV's Olympic coverage
2002
Extending an invitation to Mr. Chen Daoming to become our brand spokesperson.
2001
Inviting Mr. Ji Wenbo as the design consultant for LILANZ.
2000
Pioneering the concept of "business casual".
1999
"LILANZ Casual"
1998
Regular & Medium
1995
Establishing LILANZ (Fujian) Fashion Limited Company.
1992
The "LILANZ Suit" earning the distinction of a Prominent Brand Product in Fujian Province.
1990
Registering the "LILANZ" trademark.
1987
Starting operations in men's clothing manufacturing and wholesale distribution.
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